Toon View - Fake Cartoon Channel Branding
So what is Toon View? Toon View is a VERY fake (not real) cartoon channel that I came up with during the creative, evolutionary process of this project. If you watch a lot of Cartoon Network, you might recognize that there is a little bit of inspiration drawn from some of the channel’s branding content.
In the beginning:
"Sway left, sway right.
I am a tree.
And if I fall, and no one is there to hear me,
do I make a sound?
Because beauty is not just in the eyes of the beholder,
but in the hands of its Creator.”
I began this project with the desire to simply take a personal project (not for school or a client) all the way from conception to execution. So to begin I needed to develop some sort of script or idea that would be the heart behind the visuals that I would create. With that as the goal, I wrote the above poem because its content is meaningful to me and I felt that the it lent to a strong visual potential. (I’m sure you can already see the humor in how different the original concept was from the final product.) After writing the poem I began to create some rough storyboards that I would follow as I began to design the different elements within the video. Everything was going great until I came to the tree falling and thought to myself, “Hmmm, maybe there needs to be a reason for the tree falling. Oh I know… a beaver.” That was my mistake, and it was downhill from there. Joking aside, I am actually pleased with where the project ended up. As it progressed it began to see something take shape that I hadn’t yet envisioned and it became a piece that I was very excited to build upon. The project forced me to go a few steps further as I had to create my own fake cartoon channel and design the branding for that, plus make up some of the channel’s “hit” shows and think of a way to incorporate the advertisement of them into the piece.
All in all I am very pleased with the way this short piece came out. It was a very refreshing project that allowed me to explore new design elements and animation techniques. I hope you enjoy watching it as much as I did making it!
Music: Nuff Stickers by Kidkanevil & DZA (freemusicarchive.org/music/Kidkanevil__DZA/Bonus_Beat_Blast_2011/45_kidkanevil_and_dza-nuff_stickers)